Clothing Size Guides & Measurement Tips
Learn how to measure yourself, compare brand sizing and understand UK, US, EU and international size labels before you shop online.
Measurement guides
How to measure waist
Use a soft tape measure, keep it level and measure over close-fitting clothing.
How to measure hips
Use a soft tape measure, keep it level and measure over close-fitting clothing.
How to measure chest and bust
Use a soft tape measure, keep it level and measure over close-fitting clothing.
How to measure inseam
Use a soft tape measure, keep it level and measure over close-fitting clothing.
How to measure foot length
Use a soft tape measure, keep it level and measure over close-fitting clothing.
How to measure shoulders and sleeves
Use a soft tape measure, keep it level and measure over close-fitting clothing.
Popular sizing advice
Practical guides for choosing sizes by brand, fit, garment type and shopping context.
Why Am I a Different Size in Every Brand?
Clothing sizes vary because brands use different fit models, fabrics, cuts and size systems. Learn why your size changes between brands and how to choose more accurately.
Read size guideFit adviceShould You Size Up or Down When Shopping Online?
Learn when to size up or down when buying clothes online, including tips for jeans, dresses, shoes, jackets and between-size measurements.
Read size guideGift sizingWhat Size Should I Buy as a Gift?
Buying clothes as a gift? Learn how to estimate someone’s size using brand clues, garment type, fit, measurements and safer product choices.
Read size guideJeans sizingJeans Size Guide: Waist, Hip, Rise and Inseam Explained
Learn how jeans sizing works, including waist, hip, rise and inseam measurements, plus when to size up or down in rigid and stretch denim.
Read size guideBrand comparison guides
Zara vs H&M Sizing
Compare Zara and H&M sizing for jeans, dresses, tops and jackets, including measurement tips and UK, US and EU size conversion notes.
Read size guideASOS vs Zara Sizing
Compare ASOS and Zara sizing across clothing categories with measurement-based tips for UK, US and EU size labels.
Read size guideUniqlo vs H&M Sizing
Compare Uniqlo and H&M sizing for everyday clothing, including fit notes for tops, trousers, jeans, jackets and regional size labels.
Read size guideNike vs Adidas Shoes
Compare Nike and Adidas shoe sizing with foot length tips, UK, US and EU conversion notes, and guidance for choosing a closest-size estimate.
Read size guideLevi’s vs Gap Jeans
Compare Levi’s and Gap jeans sizing with waist, hip and inseam tips for choosing a measurement-based size estimate.
Read size guideHow to use these guides
Start with your measurements, then choose the guide that matches the brand, fit question or product you are buying. The best size choice usually depends on both your body measurements and the product’s cut, fabric and fit.
What is the most important measurement for clothing size?
It depends on the product. Waist and hips matter most for jeans and trousers. Bust or chest matters most for tops, shirts and jackets. Foot length matters most for shoes.
Why do online clothes fit differently?
Online clothing fit varies because brands use different size charts, fabrics, cuts and fit models.